Rural Business Marketing – Leanne Isaacson

Social Media vs Traditional Marketing – $$ Saved

Leanne Isaacson — Tue, 30 Sep 2014 10:04:45 +0000

Many businesses are questioning the value of spending $$ on traditional marketing given the difficulty in measuring the real effectiveness of the spend and inability to really connect with their targeted customer.

This is where social media comes into it’s own.

An excerpt from the article below describes 4 main benefits.

Better, more meaningful communication with customers. Rather than see people as a number, businesses are able to provide them with individualized attention by addressing their needs immediately.
Overall savings. Marketing campaigns can target customers online through free social media networks.
Brand recognition. By plastering a logo and slogan all over social media networks, businesses increase brand recognition worldwide which helps them to sell products.
Greater overall customer satisfaction. Men and women want fast results. They want 24/7 access to companies. By deploying social media marketing teams, businesses provide customers with the information and support they need to resolve the issues that they have. This builds faith in a company and makes customers loyal.

Are you Marketing Correctly

Leanne Isaacson — Tue, 30 Sep 2014 09:56:45 +0000

Marketing is something that we all need to do – if we are in business, then marketing is what we need to be constantly doing.

This article by Jack Humphrey emphasises the importance of being authentic, offering value to your customers and networking with people that are already working with your ideal clients.

What if I told you that’s not marketing you’re doing…

Online marketing is a completely different beast these days compared to the old days of “megaphone” marketing. If you’ve been at this for a while, you might remember how everyone was just shouting at each other on their websites and with advertising and social. Straight up “Hey come see my product or service right now!” […]

The post What if I told you that’s not marketing you’re doing… appeared first on Jack Humphrey.

Get Dotted

Leanne Isaacson — Tue, 30 Sep 2014 09:48:18 +0000

Get Dotted is a fresh approach in truly effective communication. “Get Dotted” or “Dickson’s Dots” is an effective and unparalleled communication tool. Breakdowns in communication occur when one, both (or more) people expect, demand and/or assume. When people have an understanding of the four different communication styles they are less likely to expect, demand or assume. Find out why some people seem to “rub you up the wrong way”, or why you can manage and work with some people better than others. Discover what “dot” you are and what “dot” your workmates, colleagues, family members, friends and even your clients are! This workshop on communication training is delivered in an educational and interactive way and results in: clearer communication, less confusion, lower stress levels, happier staff, greater efficiency and improved client service.