Blogs – Leanne Isaacson https://leanneisaacson.com.au Helping Speakers, Coaches, Entrepreneurs & Businesses Find Opportunities Using LinkedIn Mon, 22 May 2023 15:06:44 +0000 en-US hourly 1 https://wordpress.org/?v=6.5 https://leanneisaacson.com.au/wp-content/uploads/2022/02/cropped-Li-Connections-Logo-512-x-512-32x32.jpg Blogs – Leanne Isaacson https://leanneisaacson.com.au 32 32 How to use LinkedIn to Get Leads https://leanneisaacson.com.au/how-to-use-linkedin-to-get-leads/ Tue, 07 Feb 2023 04:06:00 +0000 http://horseexperthub.com/leanneisaacson/?p=7390 If you own a business, then one of the things that matter to you most is the number of leads you can get that could turn into profits for your company. Business people are always trying to find new ways to generate leads and get people interested in their products and services, and LinkedIn is one of the best and most efficient ways of doing that in many ways.

LinkedIn is considered to be the top social networking platform for professionals in the business world. With more than 200 million members, it is a powerful choice for making deals and discovering new prospects for building up your business with the leads you need to gain profits and stay in business.

Here are some of the ways that you can best use LinkedIn to get new leads and turn those leads into prospective customers that will help your business to grow and thrive for years to come:

Be Specific In How You Present Yourself to People

Being specific is vital if you want to be able to get leads using LinkedIn as your tool. The only way any potential customers are going to know what your business is and what it can do for them is to explicitly tell them who you are and what your products and services can provide.

This can be done by ensuring that your profile page is relevant and up-to-date with everything a potential customer would need to find out about your company. This would include your email, address, phone number, etc., as well as a professional and current photo of you so they can put a face to the name of your company. A profile is the first thing someone sees on your page, so don’t let it be the last thing because it wasn’t relevant or current.

Make Your Profile Different and Welcoming

Another fact about LinkedIn business profiles is that many of them are extremely boring. If you want yours to stand out and get attention from potential customers you have to do things like add a welcome video that starts to play when someone goes to your profile link. This can even include some real life testimonials from satisfied customers that will give you their recommendation.

However, don’t make it too sales sounding or you could lose potential leads. Just give some info about your company and tell them what it can do for them, not what they can do for you.

Don’t Forget to Add Your Websites

Some people create their LinkedIn pages and forget all about their business websites. It’s vital for you to customize the website section of your LinkedIn pages. LinkedIn lets users add URL links to your profile and it works best if you call them something better than “my website.” You need to give them some unique names that will attract potential leads to go and check out your site and possibly become paying customers who may even bring you more customers through their recommendations and endorsements.

Ask For Connections From Other Members

One simple way that could get you leads is just by getting more connections. You can find people you know that have accounts on LinkedIn and ask to connect with them. This can lead to getting even more names of people they are connected with and ultimately build up your leads listings.

Once you get some connections, you can help them out too by giving them some recommendations or endorsements if you think they have a good product or service. Be sure you can credibly do this, as it’s not ethical to do it just so you both can trade off on recommendations or endorsements. This can help you to get the leads you need to grow your business.

Use Your Groups

LinkedIn Groups are another great tool for helping businesses to get needed leads. Groups offer the potential of hundreds of people seeing information about your business and what it can do for them via your products and services. If you post relevant and interesting content that is up-to-date, plus interact with them in other conversations by offering data that they need, then this too could end up helping you to get leads that could turn into customers or clients.

LinkedIn is not going away. It’s growing steadily every day and your business needs this valuable tool in its toolbox to get the leads it needs to grow, thrive and be successful. Be sure to use it to your advantage.

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Is LinkedIn really effective for Internet Marketing? https://leanneisaacson.com.au/is-linkedin-really-effective-for-internet-marketing/ Sun, 05 Dec 2021 03:34:24 +0000 http://horseexperthub.com/leanneisaacson/?p=7374 Internet Marketers are business owners who sell their products and services online from websites. Working online brings much advantage since he can reach people all over the world and entice them to buy their products. However, any business is always on the lookout for even more ways to promote their company, get more customers and make more profits, and LinkedIn can do that.

All of the Fortune 500 businesses have formed accounts on LinkedIn, which shows you that this platform is taken seriously in the business world. Nearly every second another business is forming an account on LinkedIn as well and as of this year it has more than 582 million users, with users spread across the world and industry, looking to grow their business as every other company.

Grow Your Business through LinkedIn

LinkedIn is a powerful social network for professionals in all kinds of work. It can help business people to boost their turnovers through being able to reach targeted customers, grow their brand and credibility, advertise their products and services, grow their network through their followers and groups, and much more.

Marketing through social media networks like LinkedIn gives business owners a quick and nearly instantaneous method of reaching out to their potential customers, clients, and fellow businesses. LinkedIn allows them to reach millions more customers than ever before and best of all, most of these services are free or cost much less than traditional forms of advertising like print or broadcast.

LinkedIn Advertising Helps Businesses Succeed

One such method is called LinkedIn advertising. This platform lets business marketers talk to their sales prospects, get their personal details and be able to easily follow up with them and convince them to buy your products or services. LinkedIn advertising is not free, but it can help you to make money through being able to advertise your products and services.

The advertisements on LinkedIn can be targeted by job title, location, and several other parameters. Even though the advertising options on LinkedIn could be expensive depending on how it is used, it is also very highly focused and so can be very effective. This means you can grow your audience easily and get people to come to your website or blog as well.

LinkedIn Helps Grow Your Business Brand

Branding is vital to any business if he wants customers to recognize his company. With LinkedIn your business profile is what visitors see first and it should give relevant and up-to-date data on your company and what it can do for potential customers and clients. That’s why all businesses should create a Company Page on LinkedIn.

Each Company Page has a profile page, just like in a personal LinkedIn account. For your profile on you Company Page, you should post a business-related picture of yourself so your potential customers and clients can put a face to your name if you are the company owner. The picture you place here will be what shows up in your posts and people will use it to recognize you and your brand. You could also use your logo if you have one. Plus, it’s vital to list the URL for your website or blog and link people who read your postings back to it.

Your Company Page can be used to talk about new products and services, help put out answers to questions relating to your niche, create groups of like-minded people in your field, advertise for job openings in your company, etc. It’s one of the best ways to market your Internet business and is much more cost effective than many other methods of advertising.

You promote your business through your Company pages and through this medium, you should see an influx of lots of new visitors to your website that you can entice to become new customers.

Don’t forget to optimize your Company Page content by using relevant and trending keywords for your business niche. Keep in mind that Google indexes LinkedIn pages and they can be searched and will show up in a search engine query by a potential customer or client.

Attractive presentation on your Products and Services Page Vital

A Company Page also has a Products and Services section you can use to place things like testimonials, endorsements, recommendations and more that concern your Internet Marketing business ventures. The more your followers talk good about your products and services, the better your profits should ultimately become.

A simple, but effective method of advertising your business is to put a LinkedIn button onto your website or blog. Then, you can get people going back and forth from your website to your LinkedIn account and vice versa.

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Are big companies using LinkedIn? https://leanneisaacson.com.au/are-big-companies-using-linkedin/ Wed, 17 Nov 2021 04:04:00 +0000 http://horseexperthub.com/leanneisaacson/?p=7387 LinkedIn is not just a place for the “little people” in small businesses to interact and grow their brands. Big companies are also getting in on the LinkedIn “train” and finding out how they can use it to promote their huge companies and make profits of their own.

LinkedIn is a very popular networking site with more than 200 million users and it is growing every minute of the day. It’s easy to create a LinkedIn page and the big businesses have the money to buy a premium account on LinkedIn, which gets them even more opportunities and tools to help promote their causes.

What Big Companies Are On LinkedIn?

There are hundreds of big companies with Linked In Company pages. Some of these places and how they are benefitting and using LinkedIn to help them to be successful include:

IBM – The computer giant IBM is one of the big name companies with a LinkedIn account. Their representatives reported that LinkedIn gave their company a chance to directly communicate with potential job candidates and they considered it their best tool for recruiting potential new hires. They were one of the very first big companies to try social media networking sites like LinkedIn to recruit new employees.

Home Depot – Home Depot is another big company using LinkedIn to help them to fill positions that were difficult to find qualified candidates for in the past. These include jobs like information technology, supply, and more. They have learned that using LinkedIn recruitment, engaging with LinkedIn groups and responding to questions from contacts have all helped them in finding great employees that perfectly fit the bill in their stores.

Amazon.com – Amazon.com is one of the biggest retailers online and one of the most successful. They too are using LinkedIn company pages to help promote their brand, advertise their company and help them to hire future employees.

Hewlett-Packard – One way Hewlett Packard uses Linkedin is by giving peer-to-peer advice to other businesses. They have worked to help these businesses through discussions on problems other businesses are having and helping them solve them.

These are only four of the hundreds of big companies using LinkedIn. Others include businesses like Kraft, Lockheed Martin, EMC, Intuit, Allstate and ConAgra to name a few more.

How do Fortune 500 Companies Use LinkedIn?

According to LinkedIn facts, every existing Fortune 500 company is represented in one way or another on LinkedIn. The method that Fortune 500 companies use on LinkedIn is through the use of headhunters to help them to fill open positions. These headhunters contact people who are already employed and try to recruit them and get them to accept positions elsewhere. They also use groups and other LinkedIn tools to help them to get prospective leads and to learn about potential profit making ventures.

How are B2B Marketers Using LinkedIn?

When it comes to B2B marketers, there are also plenty of them who have learned to use LinkedIn to their advantage. It has become the go to place for B2B marketers for many reasons. In fact, statistics report that more than 90 percent of B2B marketers prefer using LinkedIn over any of the other social networking sites.

Hence, there are plenty of B2B marketers that have realized the possible ways that LinkedIn can help their businesses to succeed and thrive. This is due to things like building relationships with customers, clients, potential employees and other businesses. They can promote their brands and get more well-known and in the end everyone involved benefits if they do it effectively and correctly.

Just like anyone else, the B2B marketers use things like LinkedIn Groups, and relevant and up-to-date postings to help them to become popular on LinkedIn and “go to” businesses in their niche. This helps everyone involved in the long run because everyone gets new info in their line of work and gets the chance to network with fellow business professionals who can lead them to future contacts that could take their business even further.

LinkedIn therefore can benefit all businesses big or small. No matter the size of the business, LinkedIn gives it the tools to potentially get new employees, and to make valuable connections in their fields that will help their companies be successful in the future. So if your business hasn’t made the plunge to creating a LinkedIn account, don’t wait a second longer or you could be losing millions of opportunities through potential connections with the more than 200 million users.

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Can you really make money using LinkedIn? https://leanneisaacson.com.au/can-you-really-make-money-using-linkedin/ Fri, 15 Mar 2019 03:55:34 +0000 http://horseexperthub.com/leanneisaacson/?p=7378 Social networking has become a huge phenomenon that is growing more every day and one of the sites growing the fastest is LinkedIn. Since it started in May 2003, it has grown to more than 660 million users, all of which are professionals interested in growing in their businesses or making contact with other professionals in their field. Statistics say that every second another LinkedIn account is created in the business world.

Social networking has also become a way for businesses to make money in new and innovative methods via Internet Marketing. While some places like Facebook may seem like just a place to have fun with your friends, social networks like LinkedIn are made more for professional dealings and connections. It is a world of business people looking to connect with like-minded business people to share information of a business nature, not a place to discuss what you had for lunch or play a silly game.

The similarity between LinkedIn and other social networking sites is that you can still do things like make status updates, share content, recommend posts or people, post videos, and interact with your connections. It’s just meant to be a more serious sort of interactions that are business related.

But is there really a way to make money by using LinkedIn?

LinkedIn and Money Making Opportunities
LinkedIn doesn’t really give business people a direct way to make money; however there are ways to use it to your advantage that can make money for you and your business if it is used correctly. This money can come from the way that LinkedIn members interact and how they promote their products and services through their websites or blogs via the use of LinkedIn tools.

LinkedIn is actually its own community full of experts and business professionals all looking for ways to help themselves or others. Through connections made with these people your business can discover ways to connect and to make money through those connections. Big businesses like Apple and Amazon.com have learned this fact and they are far from being alone in the world of big business and they wouldn’t have formed a business account on LinkedIn if it wasn’t going to help them to profit in many ways, including money.

Groups Can Aid in Making Money Through LinkedIn

Groups on LinkedIn are formed by like-minded individuals or businesses who want to discuss various industries, fields of work, and other topics. LinkedIn members can either join a group or create their own. Either way can lead to ventures that could possibly help your company to earn money in various ways.

Joining the right groups can lead to a business earning money through the use of LinkedIn. There are plenty of groups on LinkedIn that can teach you better ways to conduct your business, or better ways to handle problems in your field, etc. that will lead to your company getting better at what it does and therefore making more profits.

These groups can help you make the contacts that can help you to get leads that can turn into more traffic to your business website and that can lead to more customers and clients that will buy your products and services and help get you even more profits if they in turn give you recommendations and endorsements on their LinkedIn pages.

Groups are also good ways to get more employees that can fit perfectly into your open positions. You can pick and choose potential candidates that will help make your business more successful due to their experiences and skills. This is another way to help your business make a bigger profit through your connections on LinkedIn because better employees are more successful and help your company to make money through their actions.

Other Ways LinkedIn can Help You To Make Money

Some of the other ways to make money through your networking ventures on LinkedIn include learning how to use some of their apps like the LinkedIn Mobile app. This gives businesses even more chances to connect to influential people or fellow businesses that can help lead them towards money making possibilities. With nearly everyone carrying a smart phone these days, your business is definitely losing opportunities that could turn into potential profits if they don’t take advantage of the benefits they can get through the use of LinkedIn Mobile Apps.

All in all, LinkedIn doesn’t have a direct route to making money, but if it is used effectively then it’s possible to make a profit through the connections you make and the information you share with others.

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How to Use LinkedIn to get Good Employees for Your Business https://leanneisaacson.com.au/how-to-use-linkedin-to-get-good-employees-for-your-business/ Thu, 26 Apr 2018 03:57:49 +0000 http://horseexperthub.com/leanneisaacson/?p=7381 LinkedIn ]]> Most people who use LinkedIn know that it is a fantastic tool to use to grow their business or to help them to find a job. However, LinkedIn can also be a great platform for finding your next employee.

LinkedIn is a professional networking site where companies can post job openings, look for prospective talent, and even check their references. All of these things save time and give you a much better chance to find the perfect employee that I fit the need for your company.

The following are several steps to using LinkedIn to help you to get good employees for your business:

Get Your Company Page in Order

In order for potential employees to find out about your company, you need to create a Company Page for your business and keep it up-to-date and relevant for your business niche. A Company Page is like a resume for a business and lets potential talent read all about your company and find out if they think it is a good fit for their skills and experience.

Millions of professional people have LinkedIn accounts and are out there searching for jobs in your industry. If you ensure that all of the data on your Company pages are attractive, current, and give a true look at what your company is and what it does, then you will likely be able to get some leads for filling open positions in your line of work.

Make sure all the contact information such as email, phone, address, etc. is clearly there in your profile. Your potential employee needs to be able to find you, then locate the proper person to talk to about a job.

Use Your Network to Find Employees

Next, if you are searching for someone to fill an open position in your company, be sure to share this fact with everyone in your LinkedIn network. Tell them the kind of job you need to fill, as well as the kind of candidate you want. It’s possible that one of your contacts may know someone who is perfect for that job and can help you get in touch with them.

Good examples to contact are your present or previous workers, old managers, other business owners, etc. Perhaps another business in our niche will remember a great candidate that they couldn’t hire because they didn’t have an opening and that person would fit what you want in an employee.

Use LinkedIn Groups to Find Employees

LinkedIn Groups are another great place to recruit a new employee for your open positions. Some of the people there may know candidates that would be perfect for your company and can hook you up with them so you can schedule an interview. That’s why it is vital to stay in touch with your groups and participate on a regular basis.

Post Open Positions on LinkedIn Jobs

Companies can also post open positions for jobs on LinkedIn Jobs. Many people are looking at these postings every day that need a job and could be perfect for your open positions. While posting a job opening on LinkedIn is not a free thing, it is well worth the cost to your company and could ultimately be cheaper in terms of more than just money since your time is valuable too. Plus, LinkedIn automatically sends out messages to individuals on LinkedIn whose experience and qualifications meet your requirements.

LinkedIn Talent Finder Can Help Find Employees

Another tool on LinkedIn is called LinkedIn Talent Finder. This feature on LinkedIn can help you to track down potential candidates through searches that include their experience, years in the industry, education, where they live, and other parameters. You can also check their profiles and find out if they are worth contacting to talk to them about your job openings.

LinkedIn InMail

LinkedIn InMail can also be used if you have a premium account. You can send messages to other LinkedIn users who you are interested in interviewing for open positions.

Searching for Potential Candidates

You can also simply use the LinkedIn search feature and search by using the advance people search option and searching by keywords such as location, job title, college, language they speak, or a name if you know it. If you have a premium account you can search by their current company size, years of experience, when they joined LinkedIn, etc.

LinkedIn Recruiter

LinkedIn Recruiter is another paid tool that allows recruiters to find talented members that could fill open company positions. It allows searching through tools like InMail, plus being able to use specialized filters to track candidates down better, and make folders that are specialized to hold potential names.

All in all, there are indeed many LinkedIn tools that can help your company find future employees, so don’t forget to use it the next time you have unfilled positions in your business.

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The Most Effective Ways to use LinkedIn https://leanneisaacson.com.au/the-most-effective-ways-to-use-linkedin/ Fri, 26 Sep 2014 04:11:14 +0000 http://horseexperthub.com/leanneisaacson/?p=7399 2.-Effective-ways-300x266LinkedIn has developed into one of the essential tools that anyone in the world of business can use to help promote their company. Even so, if you don’t understand how to use it effectively, then even the power of more than 682 million members won’t help you to grow your business and make it succeed and thrive.

LinkedIn, just like any other successful venue, isn’t a stagnant tool. It is ever changing and producing more ways to help business professionals and their companies promote themselves, find out what’s new in their field and help others in their business industry as well.

Here are a few tips on the most effective ways to use LinkedIn to help promote your business:

Don’t Forget to Cross Promote Things on Your LinkedIn Pages

Millions of people post things on their LinkedIn pages all the time, but they may not think to also link it to their other social networking sites, their websites or their blogs. If you have accounts with not only LinkedIn, but with Facebook, Twitter or Instagram, for example, you can get more out of your posts by cross linking them to each other. This means that many more people will potentially see your posts and your business will get more exposure, which equals more brand advertising and more credibility for your company.

Be Sure to Use the LinkedIn Mobile Apps

Just about everyone seems to have a smart phone these days and if you don’t take advantage of that by using LinkedIn Mobile, then you are missing out on the potential of hundreds or more prospective leads and customers. Mobile sites are big nowadays because regular websites don’t usually load onto cell phones. So, if you aren’t using LinkedIn mobile along with your LinkedIn account, you won’t be able to reach them.

Post Relevant and Useful Data Regularly

Another effective way to get the most out of your LinkedIn account is to keep posting relevant and useful data at least three times weekly. One of the worst things you can do is build your LinkedIn account and then forget about it. But if you go out of your way to find something new about your industry and post that to your LinkedIn pages or help one of your contacts with a problem they posted or start a group discussion that helps build your brand credibility, and then you are using LinkedIn properly. If not, no one will know who you are or what your business can do for them and that doesn’t promote your brand or get you potential leads and customers.

Contents you put on your posts can be seen by everyone in your groups and all of your contacts, so be sure what you put online is correct and current. Posting on a regular basis will help your company earn the trust of other LinkedIn members and could help you to find potential leads or customers.

Make Sure Your Profile is Complete

Another thing to keep current and complete is your LinkedIn profile. This is the first thing someone sees when they find you on LinkedIn, so you want it to be complete with all of the current data on your company and you. Be sure to put in there what the company can do for your customers and not just make it all about you. People who read your profile could be anything from potential customers to potential employees or just other like-minded business people who want to connect with you and join your network.

Your profile needs to be written in a professional manner and include a current photo of you in business attire. This will help people to put a face to the name and make it easier to see your business as being human and not just some big business in the sky that doesn’t care about anything but its bottom line.

2. Join Groups

Be sure to take advantage of LinkedIn Groups. These are groups of people who come together to discuss a topic that they all believe in or a business niche that they all belong to. If you join groups in your industry you will learn more about what is going on in your field and can help grow your brand by participating in group discussions. You can also create your own group and invite other professionals to join it. Then you can be the one who leads the discussion and if you provide good content, this can also help your business become the “go to” expert in your business niche.

Using the above tools along with your LinkedIn account can help you to use it in the most effective way possible that can help to make your company well-known and more profitable.

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The Power of LinkedIn for Small Businesses https://leanneisaacson.com.au/the-power-of-linkedin-for-small-businesses/ Fri, 26 Sep 2014 04:09:42 +0000 http://horseexperthub.com/leanneisaacson/?p=7396 3.-Linkedin-for-small-business-300x225Every small business owner is always on the lookout for more tools to help make their business more profitable. One way to do this through social media that you may not have considered is LinkedIn. LinkedIn is a site for professionals and companies to share knowledge meet each other and interact in many ways.

LinkedIn was founded in December 2002, and launched a few months later in May 2003. From a start of only 350 members, it has grown to more than 300 million users in more than 200 countries and territories all over the world. Its members include many businesses both large and small and LinkedIn has become a fantastic way to beef up your business’ brand, as well as attract more customers and even help to hire professional and talented staff and crew members.

How Can LinkedIn Work For My Small Business?

Small business owners are using LinkedIn in innumerable and innovative ways. Some have discovered the power of tools within LinkedIn such as Company Pages and Groups, while others are finding new allies and partners in other businesses, as well as boosting the traffic to their websites through up-to-date and relevant postings of articles, photos and more.

Here are some tips and suggestions of ways that LinkedIn can work for your business, no matter if it is large or small:

Make Connections on LinkedIn to Boost Your Profits

LinkedIn is a great venue for sharing information about your business. Through your LinkedIn network a business can acquire followers and then get new connections through the recommendations of those followers. LinkedIn offers the power to form these relationships with professionals in your niche, as well as interested customers, all over the world. This can truly turn your company into a global venture where you can get hundreds or even thousands of potential sales all over the world instead of being restricted to your own location.

Keep Your Postings Relevant and Up-to-Date

It’s vital for a business to regularly post relevant and up-to-date information on what’s going on in their niche and what new products and services they are creating. The more posted, the more your business can be seen as the “go to” company in your niche. This helps your company to establish credibility in your field by you interacting with your followers through the answering of questions, participation in LinkedIn groups, and sharing all kinds of data that people truly want to know. Put a face to your company and get it out there on LinkedIn and people will start learning your name and how your business can help them meet their needs.

LinkedIn Endorsements and Recommendations Help Businesses to Grow

LinkedIn also offers what are called recommendations and endorsements on a business’ products and services. These can be given by your followers or the people or companies in your Groups. It is similar to a Facebook like or a Google+1 endorsement in the other social media venues. Recommendations and endorsements are like word-of-mouth testimonials about your business and what it has done to impress someone or meet their needs. These tools help to make your business more credible and real and so they encourage others to try out your business and can turn potential customers into loyal fans and future clients.

LinkedIn Groups Can Forge Powerful Connections for Businesses

LinkedIn also gives you the ability to both form groups and join groups. You can search for groups in your niche and request to join them. This can help you to become noticeable in our field and to grow the brand name of your company through interaction with group members.

You can also form your own group and invite people to join it. This can be turned into a way to educate potential clients, potential new employees and other business professionals in your field about how your company works, what it does, what products or services it offers and why it is something they will want to know about. Don’t waste the opportunities to both join and form a group on LinkedIn or you will be turning away hundreds of opportunities to get traffic and interest in your company websites, blogs, etc.

Recruit New Members

Another sometimes overlooked tool for businesses on LinkedIn is finding great professional and qualified people to join your team. There are millions of professional workers in your niche with accounts on LinkedIn that may be just the type of people you are looking for to fill open positions in your company! You can learn a lot about them through their profiles, and through the recommendations and endorsements they have received from other LinkedIn members.

The bottom line is that having a LinkedIn account is vital to all businesses small or large, so don’t let this this great opportunity pass you by; make your account now!

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Why Businesses Should Definitely use LinkedIn https://leanneisaacson.com.au/why-businesses-should-definitely-use-linkedin/ Fri, 26 Sep 2014 04:08:13 +0000 http://horseexperthub.com/leanneisaacson/?p=7393 5.-Why-LinkedinAll businesses need a means of getting ahead so they can do as well as possible in today’s fast paced world. LinkedIn can provide that edge that can help a business to grow and succeed when it is used properly. It’s not a question of if a business should be using LinkedIn, it’s a question of how can you use it better.

Businesses must get familiar with the tools that LinkedIn has to offer that can enhance your company’s ability to do networking, build up your brand name, get more credibility, find new employees, get leads, and much more.

By using these and other tools within LinkedIn, you can help your company to thrive and succeed both online and offline. These tools include:

LinkedIn Groups

LinkedIn Groups are a great way to start making connections in your niche. For example, if you are selling pet products, then you should do a search for already formed groups that offer similar products and services related to the type of pet products you provide. Or, you can even make your own group as well and look for appropriate followers to join it.

Once you are a group member or are the leader of your own group, you can do things like get involved in discussions about new things in your field or solving problems in your niche, etc. Or, you can use them to introduce your business to others and start getting more known in your industry.

Getting involved in groups helps you to stay active in your line of work and you can post info on your own company or read about what is going on in the other groups. Just make sure what you post is relevant and up-to-date so it is valuable to your followers. This helps build your credibility and can turn you into the “go to” company in your business, thus helping to build your brand name.

Networking opportunities in LinkedIn

LinkedIn also gives businesses a platform in which to network with other businesses, potential employees or interested customers. By doing this, your company can show its expertise in your field and meet with like-minded professionals that can ultimately help you to learn new things, find solutions to problems, find new talent for your job openings, and much more. They can also become your followers and do things like give recommendations and endosements that will also help your business to succeed and perhaps even become a household word for all to know and use your products and services.

LinkedIn Helps Get Leads

LinkedIn can also provide you lots of data that can be used to get new leads for your company. This can be done by doing things like checking out the profiles of other businesses or individuals to find new contacts, developing mutual relationships with other businesses that can help you to get new customers, sharing information with your followers that can spark interest in your products and services, etc.

Once you get a few new leads, you can use their LinkedIn profiles to get ideas on reaching out to people or businesses they know that could also be interested in buying your products or services or that can help you in other ways like finding new employees or others that can benefit your company.

Employee Recruitment Using LinkedIn

LinkedIn is also a great venue to find highly capable future employees. You can search for potential new people by using keywords, searching a specific place, and putting in the characteristics you desire. Then, once you have a few potential candidates, you can read their profiles and make contact if you think they are a good fit for your open positions. Some studies have even shown that LinkedIn can decrease the time it takes to find new employees by more than 50 percent.

LinkedIn Endorsements and Recommendations

LinkedIn recommendations and endorsements on your products and services can also go a long way to making your business a future success. Followers or members of the groups you are in can give you recommendations or endorsements if they approve of your company. These are somewhat similar to Facebook likes or a Google+1 choice and make a great testimonial about how your business has helped them in some fashion. They can make others more interested in your company and what it could do for them.

The main point is that if your business doesn’t have a LinkedIn account, then you are missing out on one of the best ways to get your company known and help it to become more successful and more profitable in the future.

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High Quality LinkedIn Tricks and Tips https://leanneisaacson.com.au/high-quality-linkedin-tricks-and-tips/ Fri, 26 Sep 2014 04:03:19 +0000 http://horseexperthub.com/leanneisaacson/?p=7384 9.trick_-254x300Professionals all over the world are signing up for LinkedIn accounts at the rate of nearly one a second as LinkedIn boasts more than 582 million members and counting. That means that after they sign up they will need to learn the best ways to use their brand new business tool. Here are some of the high quality tricks and tips that can help business people use their LinkedIn accounts to their best advantage:

Act like your LinkedIn profile is a website

What this means is that just like a business website, a LinkedIn account needs to be optimized so that it is formatted correctly, easy to read, has no grammatical or spelling errors in the postings, and that you are using the right keywords and phrases to attract the attention of the search engines.

If you create a LinkedIn account and then treat it like it is just another social media venue, then you will be making a grave error since LinkedIn is a more professional and more serious venue made for the professional who wants to make business contacts and get, as well as share, information relevant to his field.

Make Sure To Fill Out Forms Properly

This may sound like something no one would do wrong, but you’d be surprised. For instance, when filling out your profile be sure to put only your first name in the “first name” box, and your last name in the “last name” field. Otherwise if you instead put something like “Jones, PhD” in the last name field then it may make in nearly impossible for someone to find you using the LinkedIn search feature.

Profile Photos Must Be Professional

Your profile is the first thing anyone sees when they look at your LinkedIn page. That means your photo needs to be one that represents you professionally. Don’t post a picture of you in shorts and a T-shirt, unless perhaps that is what you are selling!

Don’t Neglect Making Frequent Posts

Some think that after they create their LinkedIn account and pages that they are home free. That is far from the truth. In order to get any real value out of your LinkedIn pages you have to go on them and post things on a regular basis, at least weekly. This gets you engaged with other people in your network, passes on some new tip about your business or helps you to make another connection in your field, etc.

Be Sure to Join Several Groups

Speaking of groups, don’t neglect becoming a member of many groups in areas in your industry and also where your target audience may be. Making connections via groups helps you in many ways such as helping you to gain more credibility for your brand, giving you brand new and up-to-date information in your field, letting you meet other business professionals that can help you do things like find new employees, solve problems, etc.

If you create a group you can attract like-minded professionals who can help you in similar ways with you being the one in charge of what is going on in the group.

Be Helpful to Other LinkedIn Members

No one likes a know-it-all or a smart mouth jerk and that goes for LinkedIn members as well. If you want to gain followers, learn more about what is going on in your field or find new employees then you need to learn to treat other people on LinkedIn as you want them to treat you.

Don’t send out SPAM or bombard people with requests to buy your products and services. Learn to use LinkedIn and have respect for your fellow professionals and you will go far in getting the most out of this special social network platform.

Don’t Forget to Create Company Page

Be sure to create a Company Page for your business. It is separate from your personal LinkedIn account and can help your business to grow in many ways. It will help it to build credibility, get involved with other businesses, and much more.

Bottom line? LinkedIn is something that you can’t live without if you own a business and want to get ahead in today’s fast paced world!

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