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Blog

30 Sep

Get Dotted

  • By Leanne Isaacson
  • In Rural Business Marketing
Get Dotted is a fresh approach in truly effective communication. “Get Dotted” or “Dickson’s Dots” is an effective and unparalleled communication tool. Breakdowns in communication occur when one, both (or more) people expect, demand and/or assume. When people have an
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30 Sep

Using Social Media to Support Entrepreneurship in Rural Communities

  • By Leanne Isaacson
  • In Social Media
What are we talking about? We have used a three-part process in working with local entrepreneurs: (1) Skill building training sessions on how to use tools like Facebook and Twitter; (2) One-on-one technical assistance with interested business owners on developing
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30 Sep

The Next Revolution in Farming Is a Decent Internet Connection

  • By Leanne Isaacson
  • In Social Media
The beeps and clicks of dial-up web service are (mercifully) a long-gone memory for most city-dwellers, but for many rural residents that aural static is still a regular part of the ritual of logging on.The service remains incredibly slow —
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30 Sep

Social Media Site Targets Rural Folk

  • By Leanne Isaacson
  • In Social Media
CATTLE farmer Alex Sparkes is proving there is a place for social media in the bush. The sixth-generation beef cattle producer from Taroom is the brainchild behind the new website Farmz, an online site for people living and working in
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30 Sep

Social Media for Rural Business – The Times are changing

  • By Leanne Isaacson
  • In Social Media
When I started my consultancy over 4 years ago, I won’t lie and say it was easy, in fact, I’ll tell you the straight out truth, it was hard. Being in Regional Australia made it harder, but maybe not for
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30 Sep

Social Media vs Traditional Marketing – $$ Saved

  • By Leanne Isaacson
  • In Social Media
Many businesses are questioning the value of spending $$ on traditional marketing given the difficulty in measuring the real effectiveness of the spend and inability to really connect with their targeted customer. This is where social media comes into it’s
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30 Sep

The Rural Business’s Need for Social Media

  • By Leanne Isaacson
  • In Social Media
Every business needs a social media presence today. No matter who your target demographic is, you will reach at least a portion of them online. Even those who do not have access to Internet service will often rely on family
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30 Sep

Is Social Media relevant for Businesses in Rural Areas?

  • By Leanne Isaacson
  • In Social Media
Is social media relevant for businesses in rural areas? You may think not….Social Media for Rural Business If you are not serious about connecting with current and potential customers on social media, your competitors certainly are…. I have found
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26 Sep

The Most Effective Ways to use LinkedIn

  • By Leanne Isaacson
  • In Blogs
LinkedIn has developed into one of the essential tools that anyone in the world of business can use to help promote their company. Even so, if you don’t understand how to use it effectively, then even the power of more
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26 Sep

The Power of LinkedIn for Small Businesses

  • By Leanne Isaacson
  • In Blogs
Every small business owner is always on the lookout for more tools to help make their business more profitable. One way to do this through social media that you may not have considered is LinkedIn. LinkedIn is a site for
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Recent Posts

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